Dr. Whitney Bowe Beauty is leaving ~$100K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Dr. Whitney Bowe Beauty
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: BOWE10 takes $10 off your first order
Preview Text: Clinically-proven skincare, $10 off your first order
HERO MODULE
Hero Approach: Direct
H1: Real Proof
Subhead: $10 off, use BOWE10
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You joined a brand that publishes its clinical results in peer-reviewed journals. Not just on an Instagram grid. Your welcome code is BOWE10, good for $10 off, and it expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Skin Cycling Program The complete evening routine that started a 3.8-billion-view movement
Asta C Vitamin C Age Defense Serum Visibly brighter skin in 2 weeks, published results
Bowe Glowe Microbiome Nourishing Cream A healthy glow your skin actually earns
Retinal Night Advanced Firming Treatment Real anti-aging work while you sleep
P46 Peptide + HA Plumping Serum Visible volume without a needle
Bowe Glowe Cleanser The prep step that makes everything else work harder
2
▼
I've spent my entire career in exam rooms, looking at what works and what doesn't.
And the thing that kept bothering me. Year after year. Was that my patients were spending real money on products that had never been tested. No independent studies. No published data. Just clever packaging and marketing language designed to sound scientific without actually being scientific.
I'd watch someone come in frustrated, three shelves of product at home, and skin that wasn't getting better. Sometimes it was getting worse because of ingredient conflicts they had no way of knowing about.
That's why I created the Skin Cycling protocol, and eventually why I built this brand around it. The whole idea is simpler than it sounds: fewer products, each one proven to work, used in the right sequence. Not an 11-step routine you'll abandon by Thursday. A routine that actually fits your life.
Every formula we ship has been independently tested. Three of our products have been published in peer-reviewed dermatology journals. That's the gold standard in this industry, and most brands have zero. We have three.
If you want to try what my own patients use, your welcome code is BOWE10. $10 off your first order, valid for the next 14 days. Hit reply if you have any questions about what to start with. I read these.
– Whitney
Founder & CEO, Dr. Whitney Bowe Beauty
3
▼
INBOX MODULE
Subject Line: 3 products published in peer-reviewed journals
Preview Text: We have three. And that's just the start
HERO MODULE
Hero Approach: Curiosity
H1: Proof Over Promises
Subhead: What sets this brand apart
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Anyone can print a claim on a box. Here's what we actually do differently.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Dermatologists Choose This Over Everything Else
Infographic: Checklist
- 100% of formulas independently tested before they ship. No exceptions, no shortcuts
- 3 products published in peer-reviewed dermatology journals. The gold standard most brands never reach
- Dr. Bowe holds 22 "top doctor" awards and a practice booked out 7+ years. This isn't a celebrity name deal
- Home of Skin Cycling. The protocol behind 3.8 billion social media views that changed how routines are built
- Cleaner formulas: no synthetic fragrance, parabens, silicones, or petrolatum. Vegan and cruelty-free across the line
- Formulated to work after in-office procedures. Botox, peels, microneedling. Not just on their own
Products Shown
- Skin Cycling Program. The complete kit, the right sequence, one decision
- Asta C Vitamin C Age Defense Serum. Published clinical proof, visible brightness in 2 weeks
- Retinal Night Advanced Firming Treatment. Retinal (not retinol), serious results
4
▼
INBOX MODULE
Subject Line: BOWE10 is still sitting unused
Preview Text: Your $10 off won't last much longer
HERO MODULE
Hero Approach: Direct
H1: Still Available
Subhead: $10 off before it's gone
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your code BOWE10 is still active. $10 off your first order, but the window closes in 9 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
Bowe Glowe Microbiome Nourishing Cream. 267 reviews, 4.7 stars, the glow people keep coming back for
Asta C Vitamin C Age Defense Serum Your mornings, visibly brighter in two weeks
Skin Cycling Program The full evening routine in one box, no guesswork
P46 Peptide + HA Plumping Serum The kind of plump you notice in the mirror
Exfoliation Night Resurfacing + Brightening Serum Smoother texture, starting tonight
Tri-Liptide Peptide Lip Enhancing Treatment. 189 reviews and a bestseller for a reason
5
▼
INBOX MODULE
Subject Line: Clever packaging, zero clinical data
Preview Text: What most brands won't put in writing
HERO MODULE
Hero Approach: Question
H1: How Does It Compare?
Subhead: Side by side, the choice is clear
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Most skincare decisions come down to trust. And trust is hard to build when the industry runs on claims nobody can verify.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Dr. Whitney Bowe Beauty vs. The Rest
Infographic: Table
| Dimension | Dr. Whitney Bowe Beauty | Typical Competitor |
|---|---|---|
| Clinical proof | Every formula independently tested; 3 products in peer-reviewed journals | Marketing claims, no published studies |
| Founder credentials | Board-certified derm, 22 top doctor awards, 40+ published articles | Celebrity or influencer, no medical background |
| Routine philosophy | Fewer, better products. Streamlined routines that actually fit your life | Multi-step systems designed to sell more SKUs |
| Formula standards | No synthetic fragrance, parabens, silicones, or petrolatum. Vegan + cruelty-free | Often includes one or more of the above |
| Sustainability | Refillable, airless packaging, post-consumer recycled materials, FSC-certified cartons | Standard single-use plastic |
| Post-procedure support | Formulated to enhance botox, peels, microneedling results at home | General daily-use positioning only |
Products Shown
- Skin Cycling Program. The routine built by the dermatologist who invented Skin Cycling
- Bowe Glowe Microbiome Nourishing Cream. Your skin barrier, supported the right way
6
▼
INBOX MODULE
Subject Line: 1,002 people found out it works
Preview Text: Real people. Real results. Here's what they said.
HERO MODULE
Hero Approach: Direct
H1: They Said It Best
Subhead: 1,002 verified reviews, 4.6 stars
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We could keep telling you the science works. Or we could let the people who've actually used it do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "I was skeptical at first. I've tried so many serums that promised brighter skin and delivered nothing. Two weeks in with the Asta C and I actually got a compliment from my coworker asking if I'd been on vacation. That hasn't happened in years.". M.L.
- "The Skin Cycling Program is the first routine I've stuck with longer than a month. It's so simple. Exfoliate, treat, hydrate, recover. That's it. My skin looks better than it did at 30 and I'm 44.". D.K.
- "I was worried about the price point but the refill program makes it completely reasonable. The quality is obvious. My esthetician noticed a difference before I even told her I'd switched.". R.T.
- "I've used retinol my whole adult life and always dealt with peeling and redness. Switched to the Retinal Night and none of that. Just results without the irritation. I wish I'd made the switch sooner.". J.H.
- "The Bowe Glowe Cream is legitimately the best moisturizer I've ever used. I've repurchased four times. The glow is real.". S.W.
Products Shown
- Asta C Vitamin C Age Defense Serum. Brighter skin in 2 weeks, published proof
- Bowe Glowe Microbiome Nourishing Cream. 4.7 stars, 267 reviews
- Retinal Night Advanced Firming Treatment. Results without the irritation
7
▼
INBOX MODULE
Subject Line: BOWE10 closes in 48 hours
Preview Text: After that, $10 off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires in 48 hours
Cta Button: Use BOWE10 Now
MODULE 2: TRANSITION COPY
Your welcome code BOWE10. $10 off your first order. Expires in 48 hours. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before the Code Expires
Skin Cycling Program The complete evening routine, one box, one decision, proven results
Asta C Vitamin C Age Defense Serum The vitamin C formula your skin has actually been waiting for
Bowe Glowe Microbiome Nourishing Cream The bestseller with 267 reviews and a glow you can see
Retinal Night Advanced Firming Treatment Overnight firming that actually shows up in the mirror
P46 Peptide + HA Plumping Serum Visible volume, no appointment required
Exfoliation Night Resurfacing + Brightening Serum Smooth skin starts tonight
8
▼
I noticed you haven't used your welcome code yet, and I wanted to reach out before it closes.
No pressure. Skincare is personal, and I get that it takes time to figure out what you actually want to try. But if you've been on the fence, I wanted to answer anything that's been holding you back.
Not sure where to start? The Skin Cycling Program is what I'd hand to anyone coming in cold. It's the full routine in one box, built around the protocol I've been teaching patients for years. If you're more of a single-product person, the Bowe Glowe Cream or the Asta C Serum are where most people find their first real result.
If the price has been the hesitation, our refill program cuts the cost on most SKUs, and Afterpay is available at checkout.
Your code is BOWE10. $10 off your first order. And it closes today. After that, I can't bring it back.
Hit reply if you have questions. I read these and I'll point you in the right direction.
– Whitney
Founder & CEO, Dr. Whitney Bowe Beauty
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.